W7 Tube It Mascara features a unique water-activated formula that coats each individual lash for long-lasting, smudge-proof coverage. With an easy application process, this mascara wraps each lash in its own tube for a volumizing effect that won't run or flake off. Enjoy bold, beautiful lashes all day long.

Tubing mascaras contain polymers that wrap themselves around each individual lash to create "tubes".